Why a partner model
Digital twin and property sales technology does not move through cold outreach. The decision-maker is a developer, a contractor or a project sales director — and those people open a door for a trusted professional's recommendation, not for an unknown vendor.
MPANDO's growth model is therefore built on working with professionals who already hold that relationship. The partner brings the customer and the relationship; MPANDO carries production, infrastructure and technical responsibility.
In practice this matters: a partner does not need to build a 3D team, learn Unreal Engine or develop software. The partner never carries the burden of delivering what they sold.
Track 01 — Commission sales partnership
The most common and lowest-risk track. The partner presents MPANDO solutions to their own client base and earns commission when a sale closes.
The partner runs the first conversation and owns the relationship. Technical discovery, scoping, production and delivery sit with MPANDO; the partner joins those meetings if they want to.
This is the entry point for firms that want to learn the product without taking on territorial commitment. As volume builds, moving to regional distribution can be considered.
- Partner brings: client relationship, first meeting, sector credibility
- MPANDO brings: discovery, production, delivery, technical support, sales material
- No entry fee and no stock obligation
- No revenue commitment
- Product training and sales material provided by MPANDO
Track 02 — Exclusive regional distribution
Exclusive representation rights in a defined city, region or country. The distributor becomes MPANDO's sole authorised representative there.
In exchange for exclusivity, the distributor takes on a defined sales target and market development responsibility: reaching developers in the territory, representation at trade fairs and sector events, and local marketing.
This track is designed for established companies in real estate or construction with an existing sales team and recognition in their region. It differs from commission partnership in that both the revenue share and the responsibility are higher.
- Exclusive representation in a defined geography
- Higher revenue share
- Sales target and market development responsibility
- Territory-specific marketing support and joint campaigns
- Priority technical resource and delivery scheduling
Track 03 — Referral programme
The lightest track. The partner introduces a prospect; MPANDO runs the entire sales process. The partner receives a referral fee when the sale closes.
This suits professionals whose main business is elsewhere but who hold a wide sector network: consultants, project managers, sector publishers and investment advisors.
No product training, no presentation duty and no time commitment to the sales process. The only responsibility is making the right introduction.
- No product training required
- No time commitment to the sales process
- Minimal contractual overhead
- Referrals are recorded and tracked in the system
Track 04 — White-label solution partnership
The partner presents the solution under their own brand; production and infrastructure sit with MPANDO in the background. The end-client relationship runs entirely under the partner's brand.
This is designed for larger architecture studios, digital agencies and property marketing firms that need to protect their brand equity. If the partner already offers a service portfolio, the digital twin joins it under their own name.
White-label requires deeper technical and commercial alignment than the other tracks, so scope and working model are defined per partner.
- Solution presented under the partner's brand
- Production, infrastructure and updates stay with MPANDO
- Integrates into the partner's existing service portfolio
- Pricing freedom sits with the partner
- Scope and working model defined individually
Which track fits you
The choice resolves against three questions: who owns the client relationship, how much of the sales process you want to run, and whether you want a territorial commitment.
- I have a client base and want to run the sale → Commission sales partnership
- I want to be the sole representative in my region and operate at scale → Exclusive distribution
- My network is wide but I cannot give time to selling → Referral programme
- I want to present under my own brand → White-label solution partnership
What MPANDO provides
Regardless of track, every partner receives the following support structure.
- Product and sales training — digital twin, MTWIN and Sales OS scope
- Sales material: presentations, demo access, technical documentation, example scenarios
- Technical discovery support — joining client meetings where needed
- Full responsibility for production and delivery
- Post-delivery technical support and update management
- Multilingual material for projects targeting overseas buyers
How commercial terms are set
Commission rate, territory definition, targets and any entry conditions are not published as a standard list; they are set in a conversation after application, against the partner's profile and the chosen track.
The reason is that the four tracks have materially different commercial structures: a referral partner and a regional distributor cannot share the same revenue model. Territory size and market potential also affect terms.
Settled in that conversation: revenue model and rate, geographic scope, any targets, contract duration, training plan and mutual responsibilities.
Partner application process
The path from application to first sale runs through four steps.
01Application and initial assessment
You share your company profile, operating region, client base and the track you are interested in. MPANDO assesses market fit and current territory availability.
02Introduction and track selection
The product and working model are presented and mutual expectations clarified. The right track is chosen together and commercial terms are defined in this conversation.
03Agreement and training
The partnership agreement is signed. Product training follows, demo access is provisioned and sales material shared. The output of this step is your team being able to present.
04First projects and scaling
MPANDO's technical team joins early client meetings where needed. After the first deliveries, expanding scope, territory or track is assessed.