GLOBALGuides
Reference material for teams evaluating digital twin technology. Written to answer the questions that come up before a project starts.
What is a digital twin?
What a digital twin is, how it works, and how it differs from renders and BIM. Maturity levels, use cases across construction and real estate, and realistic expectations.
GuidesHow do you commission a digital twin?
The digital twin commissioning process step by step: discovery, data collection, scope, production, integration and go-live. What needs to be ready at each stage.
GuidesWhat determines digital twin cost?
The factors that set digital twin pricing: scope, visual quality, interaction depth, data integration, delivery platform and update model. How to structure a realistic budget.
GuidesDigital twin, render, scale model and 360° tour: what each one is for
A comparison of the four tools used in property project marketing: renders, scale models, 360° virtual tours and digital twins. Which question each answers, and when each is enough.
GuidesShow apartment or digital twin?
Comparing a fitted show apartment against a digital twin investment: cost lines, scope limits, useful life and which is more efficient for which project profile.
GuidesResidential project launch marketing: what goes live, and when
Sequencing project marketing assets against the launch timeline: which material is needed at which stage, and which decisions must be frozen before production starts.
GuidesWhat does Unreal Engine 5 bring to architectural visualisation?
UE5's role in architectural visualisation: what Lumen and Nanite do, how real-time rendering differs from offline rendering, and what hardware is needed.
Guides3D architectural visualisation
What 3D project visualisation covers, which output is needed at which stage, which file formats are used, and how visualisation quality is assessed.
GuidesWhere does virtual reality actually work in real estate?
Where VR creates value in property sales and where it does not. Headset VR, 360° tours and screen-based walkable digital twins compared.
GuidesHow do you assess architectural render quality?
Concrete criteria for assessing architectural render quality: light behaviour, material accuracy, scale, context completeness and consistency. A proposal comparison guide.
GuidesWhere is technology heading in the global property and construction market?
Technology trends across the global property and construction market: which processes are digitalising, regional differences, and where the Türkiye market sits.